Rapido's latest campaigns highlight affordable and timely transportation solutions
The 360 deg campaigns are promoted on platforms like Jio Cinema, Connected TV, and Star Sports, with a comprehensive strategy covering TV, Digital, Print, and BTL
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New Delhi: Rapido, a prominent ride-hailing company operating across 100+ cities in India, has launched two impactful campaigns during this IPL season: 'Lowest Price Guaranteed' for cabs and '5 nahi toh 50' for autos.
Created by The Other Half, a boutique creative and production agency, these campaigns vividly depict the frustration and inconvenience faced by commuters when they struggle to find immediate transportation. Each narrative portrays the urgent need for prompt and affordable conveyance.
The 'Lowest Price Guaranteed' campaign for Rapido Cabs humorously presents Rapido as the hottest news in town. Promising commuters the 'Lowest price guaranteed,' the campaign assures the lowest price or double money in their wallet. Through entertaining scenarios, the campaign emphasizes Rapido's commitment to affordability.
In the '5 nahi toh 50' campaign focused on Rapido Autos, the brand takes a humorous approach with a doctor recommending Rapido as the ultimate solution for quick auto-rickshaw services. Rapido guarantees an auto will arrive within 5 minutes, or customers receive 50 rupees in their wallet. This ensures swift and reliable transportation.
Both campaigns resonate with audiences through relatable experiences and exaggerated depictions, enhanced by catchy jingles like 'Guarantee pe guarantee, lowest price guarantee,' and '5 nahi toh 50.'
Pavan Guntupalli, Co-founder of Rapido, stated, “Our campaigns are based on fundamental category truths, showcasing our unique offerings. These campaigns will strengthen brand preference, establishing Rapido as the leader in convenient, affordable, and reliable transportation solutions.”
Film Director Arjuna Gaur added, “Our campaigns tap into the frustration of waiting for transportation, highlighting the importance of timely services. By adding humour and relatability, we turn everyday experiences into memorable stories. The catchy jingles further enhance the connection with consumers.”
The 360-degree campaigns are promoted on platforms like Jio Cinema, Connected TV, and Star Sports, with a comprehensive strategy covering Television, Digital, Print, and BTL. This multi-lingual approach targets diverse audiences in Kannada, English, Hindi, Tamil, Telugu, and Marathi, solidifying Rapido's position as the preferred choice for hassle-free city travel during the IPL season and beyond.
Rapido is a leading commute app offering auto, bike taxi, and cab services in 100+ cities across India. The app allows users to book/discover rides with minimal wait time, providing convenient and affordable transportation options. Simply download the app on iOS/Android, login, and start booking. With Rapido, let's leave traffic excuses at home and explore our cities hassle-free.
